Meet the Makers Who Have Taken L.L. Bean Behind the Woodshed
Maine’s mega-brand is certainly not alone in suggesting a misleading narrative when it comes to American craftsmanship, so shoppers are embarking on a new quest for authenticity. Check out the quality coming out of these workshops and factories:
Two Crows for Joy
Oak Street Bootmakers
Lone Peak Packs
American Blanket Company
By the Yard
Under the Tree
It pays to do a little digging before buying into the illusion used to keep historically American-made brands from resting, or selling, on their laurels. Of course L.L. Bean is not the only retailer taking advantage of consumers with loyalist branding. Try finding an American Apparel t-shirt or a Pendleton sweater that was actually fabricated in this country.
Some big names are trying to beat the system by misstating a product’s country of origin. Williams-Sonoma, along with their Rejuvenation and Pottery Barn brands, were recently fined one million dollars by the FTC for doing just that on high-end merchandise.
For more home-grown finds, check out our Guide.